2010年上海世博会“就在此刻”

斯科讷地区和马尔默市已选择和 “就在此刻”项目合作，在2010上海世博会展示斯科讷地区的特点及其创新型企业。
“就在此刻”是一个空间互动装置 — 一个数字化的展示理念。该装置包括两个部分，其一主要是斯科讷的企业创新和商业理念，其二主要是斯科讷作为一个创新的、可持续和跨媒体的地区所取得的经验。
“就在此刻”将增强现实和3D贴图这两种现代技术以独特的方式组合起来。增强现实技术以计算机对实况录像的分析为基础。软件采用图像识别技术来分析输入对象，并叠加一层信息到现实场景画面中。当在房间内投射视频到目标上时，3D贴图技术可帮助计算机进行视角补偿。
“就在此刻”是文化和商业领域内一个跨领域的创造型和创新型开发项目。
这个项目是现代设计中心（Form/Design Center）、Media Evolution 和 SVID/Expandera的合力之作。该互动装置由创新型通信公司Superlativo生产。

FOR THE MOMENT | EXPO SHANGHAI 2010 EXHIBITION -IDEA AND CONCEPT

Region Skåne and the City of Malmö have chosen to collaborate with the project For The Moment to present the Skåne region identity and it’s innovative businesses during the Expo of 2010.

For The Moment is a spacial interactive installation – a digital exhibition concept. The installation consists of two parts: one which
focuses on the corporate innovations and business concepts of Skåne and one which focuses on the experience of Skåne as an innovative, sustainable and cross media region.

For The Moment uses two modern technologies in a unique combination: Augmented Reality and 3D Mapping. Augmented Reality is based on computer analysis of live video. The software uses image recognition to understand the input and superimposes a layer of
information on the filmed reality. 3D Mapping helps the computer to compensate for perspective when projecting video on
objects in the room.

For The Moment is a cross sectoral, creative and innovative development project within the cultural and business sectors.

The project is a collaboration between Form/Design Center, Media Evolution and SVID/Expandera. The interactive installation is
produced by the creative communications agency Superlativo and the software is developed by Ixagon.

FOR THE MOMENT | DESIGN, ARCHITECTURE AND CRAFTS EXHIBITION -IDEA AND CONCEPT

Sweden | Creativity | Innovation

Mind, heart and hand

Design, Architecture and Crafts
Here and now – everything happens at the same time!

Creativity is the basis of all productive human activity and is a
prerequisite for a prosperous and lively society. Creativity is also the
basis of social relationships and the growth, both of individuals and in
organisations. Creativity is a multi-faceted concept that is present in many
levels and contexts.

Creativity is the here and now. It is simultaneous and everywhere:

from play dough to prototype

from invention to making the impossible possible

from natural inspiration to human encounters

from researcher’s toil to random chance

The possibilities for association are unpredictable and infinite.

We want to showcase the breadth of creativity and the high level of
innovation that commonly exists in Sweden.

We want to picture the creative development that starts in cultural
heritage, in the industrial advances and the innovative surroundings of
today.

We also want to highlight the fact that this journey is not linear, not
simply past to present.

In Sweden there is a well established and broad creative catalogue with
numerous visual languages and expressions. It ranges from traditional
materials and techniques to the digital interfaces of the design world.

We are living at a critical juncture in time where everything is happening
simultaneously. A highly advanced techno-industrial base and the legacy of a
peasant society have combined to provide for new creative languages and
ideas and at the same time reflect Sweden’s cultural heritage.

Simultaneous – For the moment